This September, smart invites everybody to experience its vision firsthand at IAA MOBILITY 2025. The Open Space installations in the center of Munich promise more than just static displays — they’re tangible and multi-facetted experiences designed to show how smart’s transformation feels in real surroundings and how smart brings its cultural commitment to life.
IAA MOBILITY demonstrates the industry’s strength and innovative power: Mobility festival in Munich bigger and more international than ever before
- More than 350 world premieres and product innovations
- International participation at a record high
- Unbroken interest from all stakeholders
- Industry sends a signal of strength and a clear message to Berlin and Brussels
A total of 748 exhibitors from 37 countries, a record share of 57% international companies, more than 500 speakers, and over 350 world premieres and innovations underscore the global relevance and appeal of IAA MOBILITY.
It’s All About Mobility” – IAA MOBILITY showcases the full spectrum of mobility
In times of dynamic economic and political challenges, our industry is demonstrating at IAA MOBILITY what it is capable of: with world premieres, innovative strength, and determination, companies are showing their performance and their commitment to actively shaping the future of climate-neutral and digital mobility. IAA MOBILITY is the showcase of this strength – a signal of courage, unity, and the ability to successfully master change.
We are not just talking, we are delivering. We are showing that the German automotive industry is taking on the challenges and exporting mobility solutions worldwide,” said HILDEGARD MÜLLER, President of the German Association of the Automotive Industry (VDA).
IAA MOBILITY bigger and more international than ever beforeIAA MOBILITY 2025 is more international and dynamic than ever: a record share of 57% foreign exhibitors and the fact that over 40% of all exhibitors are participating for the first time underscore its global appeal and future orientation. Exhibitors from 37 nations are presenting their mobility products in Munich. Particularly well represented are companies from China (116 exhibitors), South Korea (58), Austria (24), Italy (24), and the United States (24).Media interest is also enormous. Nearly 3,500 accredited journalists from 37 countries highlight the global relevance of IAA MOBILITY.
IAA Open Space: Free mobility festival for everyone
At the same time, Munich’s city center opens its doors for the IAA Open Space (September 9–13 from 11 a.m.–9 p.m., September 14 from 10 a.m.–5 p.m.). Here, in the heart of Munich, visitors can experience mobility up close and free of charge: at numerous exhibitor displays, during test drives, at the Citizens Lab on Marienplatz, on the Family Trail, or on the cycling course on Ludwigstraße. The Open Space is not only a showcase of the latest mobility solutions, but above all a festival for all generations – a place of dialogue, participation, and co-creation for consumers. In the evenings, visitors can also enjoy the Munich premiere of the Festival of Lights.
Other highlights of IAA MOBILITY 2025 include:
Test Drives & IAA Experience: Record interest in test drives with electric cars, e-bikes, and electrified motorcycles; for the first time, autonomous driving systems can also be experienced. The IAA Experience area is growing by 27% compared to 2023.
Discover IAA MOBILITY 2025 from September 9 to 14! Your IAA Summit Ticket grants you access to the IAA Summit and IAA Conference at the exhibition center. Access to the IAA Open Space is free of charge.