Apple has officially unveiled the iPhone 17 lineup at its much-anticipated September 9, 2025 “Awe-Dropping” event. This year’s iPhones bring bold design changes, new features, and fresh colour options that continue Apple’s push toward premium design and cutting-edge technology.
Here’s where the iPhone 17 “Awe Dropping” event will stream live—You can catch the livestream on:
Launch Event: Apple is officially pulling back the curtain on the iPhone 17 lineup at its “Awe-Dropping” event on Tuesday, September 9, 2025, at 10 a.m. Pacific Time (10:30 p.m. IST) .
- Pre-Orders: Expect those to go live Friday, September 12, 2025
- Retail Availability: Your shiny new device should hit stores—and delivery couriers should start sweating—by Friday, September 19, 2025 .
Major rumors about the iPhone 17 series point to bold design changes, significant hardware upgrades, and new features, including a thinner “Air” model, 120Hz ProMotion displays on all models, and advanced camera technology
IPHONE 17 LINEUP
Apple may introduced four models in the iPhone 17 series:
1.iPhone 17 – The standard model, packed with all the core iPhone experiences
2. iPhone 17 Air – A brand-new addition, replacing the Plus. It’s Apple’s thinnest and lightest iPhone ever, measuring around 5.5mm in thickness.
3. iPhone 17 Pro – A professional-grade phone with advanced performance and upgraded camera features.
4. iPhone 17 Pro Max – The largest in the lineup, offering the best battery life and Apple’s most advanced camera system
COLOUR OPTIONS:
Apple has refreshed its colour palette with a mix of elegance and boldness. The iPhone 17 and iPhone 17 Air are available in:
Midnight Black/Starlight Silver/Misty Blue/Spring Green/Coral Pink
KEY FEATURES:
Design: Slimmer bezels and flat-edge design with aerospace-grade materials. The Air model stands out as the thinnest iPhone to date
Display: All models feature OLED Super Retina XDR displays with ProMotion (up to 120Hz on Pro models).
Standard models: Dual-lens system with improved Night Mode and 48MP wide sensor.
Pro models: Triple-lens setup with new periscope zoom lens (exclusive to Pro Max).
Performance: Powered by the new A19 Bionic chip, delivering better AI-driven performance and efficiency.
Battery: Improved battery life across the lineup, with Pro Max offering the longest endurance.Software: Ships with iOS 19.
Pricing and AvailabilityPre-orders begin September 12, with global sales starting September 19, 2025. The base iPhone 17 pricing starts around Rs. 79,990 in India, with the Air positioned below the Pro models, and the Pro Max expected to cross Rs. 1.6 lakh